Amazon is shuttering its free, ad-supported streaming service, Freevee, Deadline reported on Tuesday. The company plans to shut the service down over the coming weeks in countries where it's currently offered, specifically the US, UK, Germany and Austria.

Amazon has confirmed it is shutting down Freevee, its free ad-supported streaming service, and folding it into Prime Video.

Amazon’s choice to shut down Freevee and move its content to Prime Video is probably due to the growing similarities between the two platforms. With the ad-supported tier now in place, Prime Video and Freevee have become much more alike, making the latter’s unique appeal less necessary.