Prime Day shopping events to entice cautious consumers and play defense against stiffer competition from the likes of Walmart Inc., Target Corp. and TikTok, who have launched their own discount days in response.

The most popular stores, like Walmart and Target, are holding their own competitor sales during Prime Day. Here are all the sales to check out

Retail giant Target Corp will hold its "Circle Week" sales event in July, a competitor to Amazon's four-day Prime Day extravaganza.