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The Beatles won a Grammy Award last night for their new song Now and Then. The song was produced with AI, but that doesn't mean it's AI-generated.
The Brief. The Beatles won Best Rock Performance at the 2024 Grammy Awards for "Now and Then." The song, built from a 1970s John Lennon demo, was completed using AI technology to isolate his vocals.
When “Now and Then” first came out in late 2023, the disclosure that it was finalized utilizing AI caused an uproar. At the time, many fans assumed that the remaining Fab Four members — Paul ...
“Now and Then” is perhaps the best-case scenario for AI’s place in music. It’s a lost pearl of music history, made possible through subtle technology that illuminates, rather than generates.
As of this writing, almost a week after the release of Now and Then, it’s still #1 on iTunes, to the chagrin of BTS fans (The Beatles have so far managed to keep Jungkook’s new single Standing ...
They sound the same, but they're not. I want to be clear: "Now and Then" is not an AI-generated song: No one is tapping AI to recreate the voice of John Lennon to make another award-winning song.