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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...
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Matt Jones: Kentucky’s new deal with JMI is a financial win, but a strategic gamble

It’s been a day since UK announced its $465 million contract extension with JMI Sports through 2040. It was a lot to take in at the time — JMI is now in charge of UK’s NIL deals — but after a day of ...