considering IBM’s other sports sponsorships are with top-shelf properties, including long-standing deals with USTA/U.S. Open, the Masters, Wimbledon and a recent agreement with the Ferrari F1 team.

IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

Greg Maffei will step down as chief executive of Formula One owner Liberty Media at the end of the year.

Morgan Stanley analyst Adam Jonas maintained a Buy rating on Ferrari (RACE – Research Report) today and set a price target of $520.00.

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

"With Scuderia Ferrari HP’s great experience in Formula 1 and IBM’s cutting-edge technology, the aim of the partnership is to ...

Now, FIA steward Johnny Herbert has suggested that if Bearman impresses at Haas, he could have a chance of replacing Hamilton at Ferrari. "For me, the thing that proved what he could achieve was in ...

IBM (IBM), which owns The Weather Channel website, is facing a proposed class action alleging the company violated federal ...

GraphQL API for cloud pricing. Contains over 3M public prices from AWS, Azure and GCP. Self-updates prices via an automated weekly job.

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.