Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

While Pretty Little Thing claims this rebrand is all about "elevated fashion essentials", many on TikTok are calling BS.

Social media platforms like TikTok have exploded with videos praising the quality of the 'Djerf Avenue-inspired' pyjamas and comments like "would never guess these were from the supermarket." ...

The Sainsbury's Tu pyjamas have a similar design to the Djerf Avenue Go Slow Pants Fruit set, which have gone viral across Tik Tok and Instagram. But there's a huge price difference, as the Djerf ...

A petition signed by more than 160,000 people has forced the government to respond to an appeal to help out those on low ...

Though we at ES Best are massive supporters of the second-hand clothing community, the soaring popularity of vintage styles ...

Anderson’s observation is playing out across the industry, from Marc Jacobs and Simon Porte Jacquemus to fast-growing, founder-centric labels like Represent and Djerf Avenue — all of whom levy their ...

Vic: "Or even the Matilda Djerf scandal, with Djerf Avenue, that was very much of interest to us. The idea of the female CEO or female girlboss going down — there's just so many peaks and troughs of ...