Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

The vibes are off at Starbucks.  Baristas are overworked as they try to churn out a constant stream of complicated ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...