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After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.
Did U.S. President Donald Trump post on Truth Social about "fat, ugly losers" criticizing the Sydney Sweeney American Eagle ...
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
American Eagle’s ad campaign featuring actress Sydney Sweeney has generated plenty of buzz and controversy for its tagline ...
Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.
Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.
Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...
New AI generated "models" in a Guess ad campaign have drawn criticism after being featured in the August 2025 issue of ...
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