The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

Iowa State University students working across design, modeling and more than a dozen operational committees have put on a full-length fashion show since 1982.

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

The launch of the collection will be presented at the brand's Duomo flagship with a cocktail event on Wednesday and with a ...

Amy Kocourek was appointed President of Beauty in March. A career merchant with extensive experience in strategy, product innovation, and business transformation, Amy brings an impressive track record ...

Powwows around New York Fashion Week twice a year are hardly their only endeavors ... and make room for mannequins for visual ...

Of the world’s 30 most polluted cities, 22 are in India — a statistic that is nothing short of shameful. When you look at ...

Looking to sell clothes online but not sure where to start? It's time that the pile of clothing you know you're not going to wear, and see if there's some money to be made. The real challenge for ...

Not all vintage treasures are rare designer pieces loaded with fashion lore: from a perfectly worn leather jacket uncovered in a thrift store to a slogan tee sourced online, pre-loved items can (and ...

The Autumn/Winter 2025 season of Shanghai Fashion Week (SHFW) arrives against a volatile economic backdrop in China, as consumer spending has hit historic lows in recent months. And yet shows must go ...

Visual merchandising, the art of designing product displays, harnesses the power of sight to create engaging and memorable shopping experiences. By strategically using lighting, color, layout, and ...