The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Soften the checkerboard look with warm shades of matcha and cream. Tiny pink flowers add the perfect touch of sweetness. A marbled design is wonderful to keep a look airy while incorporating an ...

Not to alarm anyone, but your favourite iced matcha latte may be under threat. While the earthy green powder has become a staple for health influencers and trendy TikTokers, its intense popularity ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

He said, “Matcha is one of my favourite ways of having green tea. Now we know green tea, so you have it in a tea bag and the tea leaves are steeped in the hot water and the polyphenols ...

Follow The Big Take Asia podcast today. On today’s Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg’s Mia Glass about the world’s obsession with matcha – and why producers can’t keep up with ...

Over the past decade, production has nearly tripled, with Japan producing 4,176 tonnes of matcha in 2023. Consumption of the antioxidant-rich green tea 'reached a record high last year ...

This week, the group will open 12 in Noho, a new café and retail shop designed to do that via matcha lattes, vibrant ice cream, and experiential tastings. The attention to detail is evident as ...

IT'S the drink of the moment - and it's even tastier iced too. But matcha powder is usually mega expensive, meaning most people decide to just treat themselves to one of the green drinks when they ...