While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices. The Infinite Scroll is becoming increasingly used ...

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...

Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.

Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite scroll is what you see on a lot of newer ...

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not ...