Clothing lines founded by moms and daughters are addressing a critical gap in the market: fashion for girls between 8 and 12 ...

did find that certain cell phone behaviors were linked to worse outcomes in tweens. Most notably, how often the kids post online. “More than any other single measure, the act of publicly posting ...

At the same time, another advanced persistent threat (APT) known as Silk Typhoon has emerged, demonstrating an even more sophisticated approach. Silk Typhoon has been observed abusing stolen API ...

The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily use and 73% are interested in teaching a ...

pajamas are super popular," the younger Balaisis said. The brand's official TikTok account has amassed over 545,000 followers and 9.8 million "likes" (nearly as many as tween leisurewear icon ...