Santa Claus is widely known today as a jolly ... In 1881 -- five years before the founding of The Coca-Cola Company -- political cartoonist Thomas Nast drew an extremely popular version of Santa ...

It's hard to believe, but Santa Claus is on his way ... portrayal of him in scarlet has evolved over time. Many believe Coca-Cola turned him red as a Christmas marketing strategy, but the truth ...

Coca-Cola was losing market share in the holidays for years in Brazil. In the country its products were becoming less and less present at the December celebrations. There was a gap between the ...