Rolex 24 At Daytona (1992-present) At first blush, it's a natural fit — a world renowned time piece slapping its name on a race based on time. Two laps around the clock, specifically.

The 24 Hours of Daytona is a race for time in more ways than one: winners get a valuable Rolex Oyster Perpetual Cosmograph Daytona watch.

Call it the Rolex 96. Seventy-two hours after the checkers flew, we got a new winner in one of the four racing classes in the Rolex 24 at Daytona.

Daytona's annual sports-car run, the Rolex 24, began in 1962 as a 3-hour effort. It's been won by Mario Andretti and Paul Newman, among other stars.

By JENNA FRYER Associated Press DAYTONA BEACH — Roger Penske snapped a 54-year losing streak at the Rolex 24 at Daytona on Sunday when Felipe Nasr held off two-time defending race winner Tom ...

Felipe Nasr held off two-time defending Rolex 24 at Daytona winner Tom Blomqvist to deliver the Rolex 24 at Daytona title to Penske Porsche. It marks the first Rolex title for Roger Penske since 1969.

Nine-time winner Tom, Kristensen is a Rolex ambassador, while 2008 Formula One World Champion Jenson Button, who is taking part this weekend, is an ambassador for Le Mans 2023.

Key information on the 2025 Rolex 24 at Daytona, which will be held Jan. 25-26 at Daytona International Speedway.

Roger Penske snapped a 54-year losing streak at the Rolex 24 at Daytona on Sunday when Felipe Nasr held off two-time defending race winner Tom Blomqvist in the final 45 minutes of the most ...