Consumer confusion has long been used as a justification for bans on 'meaty' names for plant-based products. Does this really ...

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real ...

If there’s one thing HuffPost’s shopping editors can claim to be experts on, it’s naming the products that are legitimately ...

Aletiq raised a €6 million funding round led by Point Nine a few months ago (around $6.5 million at current exchange rates).

The naming strategy for iRobot's new Roomba vacuums finally makes sense, and the bots promise an exceptional clean for any ...

Disney Consumer Products appoints Bobby Hundreds as its new vice president of creative for the Americas. Kim brings two ...

From anti-ageing creams to hair regeneration oils, a lot of viral products are making tall claims. But can they replace ...

For the Forbes Vetted Best Product Awards, we consulted with 25 experts and tested hundreds of contenders. Here's a look at how we ultimately chose the best of 2025.

This recall involves certain Model Year 2025 Ski-Doo and Lynx snowmobiles equipped with a 600R E-TEC, a 850 E-TEC or a 850 ...

A popular over-the-counter (OTC) acne treatment sold at Walgreens and other U.S. retailers is being recalled because it was ...

Car names are forever, and automakers have a system in place to make it count. We asked experts at Honda and Hyundai to ...

It's manufactured by one of the biggest names in personal care and marketed for its nontoxic ingredients. Here's what's in ...