Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Discover why pharmaceutical-grade supplements command premium prices and whether their higher standards of purity, potency ...

Certain companies seem particularly relentless. Their ads don’t explicitly name the drugs they prescribe, but they don’t need ...

For example, it was the credibility of the corporate ... Meanwhile, Kantar recorded a 208% jump in spending on podcast pharma ads in early 2023. Of course, regulations are a vital consideration ...

Julie's merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company.

Legal challenges to mifepristone raise questions for medical marketers about what implications this holds for the future of advertising drugs and products connected to women’s reproductive health.

Balancing safety and convenience, innovative stick pack designs offer a patient-centric solution for on-the-go dosage forms.

Sun Pharmaceutical Industries has entered into a definitive agreement to acquire Checkpoint Therapeutics, Inc., a Nasdaq-listed immunotherapy and targeted oncology company, for an upfront cash payment ...

Investing in stocks remains one of the best ways to accumulate capital over long periods. It can be hard to remember that ...

There's always a chance the data doesn't get erased — but consumers should ask 23andMe to delete their information anyway, ...

For some Big Pharma companies, sales in China contributed to more than 10 percent of global sales, making China a top market ...

Traditional approaches to benchmarking brand performance have struggled to keep pace with industry dynamics. While individual ...