Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new ...

The move also signals Mattels broader ambitions in the AI and tech-enabled toy market, as it competes with other major ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

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The partnership will allow Mattel to incorporate OpenAI’s large language models into both consumer-facing products and ...