Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...