With Facebook’s cutover to a new corporate name — Meta — the company is giving the Oculus brand the axe. Andrew “Boz” Bosworth, who is currently head of Facebook Reality Labs overseeing ...

While we’re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today,” Bosworth wrote. Facebook ...

This effectively kills Oculus as a brand — although some "software and developer tools" will still bear the Oculus name, he wrote. "When people buy our products, we want them to clearly ...

Some Oculus products will also be given Horizon branding that reflects the company’s VR “metaverse” platform. “We’ll also expand Meta Horizon as the brand that will encompass all of our ...

For this reason, we’re simplifying our brand architecture and shifting away from the Oculus brand for our hardware. Starting in early 2022, ...

Earlier today Facebook CEO Mark Zuckerberg announced that the company and its associated brands would be reformed under a new parent company called (drum roll please) Meta. Along with a sprawling ...

When asked what he though about the name change Oculus co-founder Palmer Luckey had the following to say about the death of the Oculus brand: Heroes never die. — Palmer Luckey (@PalmerLuckey ...

The Oculus Rift helped kickstart the popularity of consumer VR today, ... "We all have a strong attachment to the Oculus ...

Facebook bought Oculus seven years ago for $2 billion. Popular on Variety “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make.

Facebook's Oculus Quest virtual-reality headset is getting renamed as part of the company's sweeping rebrand. Facebook CEO Mark Zuckerberg announced Thursday during the company's Oculus Connect ...

Facebook bought Oculus seven years ago for $2 billion. Popular on Variety “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make.