Now United's "Dana, Dana" music video marks their 21st to date. As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage.

AWAL, music publisher Kobalt’s recording company, has signed an exclusive worldwide deal with Simon Fuller’s global pop group Now United, it was announced Tuesday (September 24).

Now United, the international pop group formed by Spice Girls manager and American Idol creator Simon Fuller, has partnered with Pepsi on a global sponsorship deal that the British entertainment ...

Global pop group ‘Now United’ puts the spotlight on Middle Eastern talent, social media frenzy, and more In an interview, the young song-dance group talk about their shared love for the UAE ...

Simon Fuller’s Now United and KitKat have launched a marketing partnership in that will include music, advertising and content inspired by the brand’s “Have a Break” messaging and a ...

Now United headed to the desert to film their new music video!. The group – comprised of 15 entertainers from across the globe – just dropped their “Come Together” vid as part of a new ...

Now United, seen here in 2019, are releasing a musical over the blockchain. (Raffi Kirdi/Getty Images for Pepsi)) In a recent column, I wrote about an example of what’s wrong in the NFT world ...