LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature ...

LeBron James is embroiled in controversy after being accused of faking an injury to rest before playoffs. At a Lakers game, he wore a custom Columbus Blue Jackets NHL jersey, prompting fan backlash.

LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that field.

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...

The new Ken doll features James in a custom blue-and-white varsity jacket with "LJ" on the front and "LEBRON" on the back. as ...

LeBron James’ son, Bryce, was officially announced as a new member of the Arizona Wildcats—but will he ever get the chance to ...

The doll also marks the first Ken doll of a professional athlete Mattel LeBron James is making history yet again. The basketball legend, 40, has teamed up with Mattel to become the brand's very ...

The Los Angeles Lakers star is getting his own doll from Barbie manufacturer, Mattel, and the LeBron James Family Foundation.

LeBron James has been immortalised with his very own Ken doll - making him the first male professional athlete to be honoured ...