LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is no stranger to breaking NBA records, but this time, he’s making history for a completely unexpected reason.

The new Ken doll features James in a custom blue-and-white varsity jacket with "LJ" on the front and "LEBRON" on the back. as ...

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

LeBron James’ son, Bryce, was officially announced as a new member of the Arizona Wildcats—but will he ever get the chance to share the court with his brother Bronny James and his father? Back in ...

LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on ...