Roblox players can show off their Signature Bakes in a new Great British Bake Off experience that taps into the platform's ...

The standout feature is “cameos,” where users can place a realistic avatar of themselves in any generated clip.

Players can enter the Bake Off tent in the immersive game and win (or lose) points as they vie to win the title of “Star Baker.” The game was developed by creative agency and studio Metavision, which ...