Home Depot says it's keeping prices steady
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6hon MSN
But Corporate America has to learn to speak a new language — one that informs shareholders and customers about the effects from tariffs while avoiding reaction from Trump on social media or a threat from him or his administration to punish or investigate a company.
Investors shouldn't get scared off because of short-term pressure. Home Depot's management is always finding ways to generate growth opportunities and become more efficient, and its approach to tariffs should boost investor confidence. The company purchased SRS last year to expand its market opportunity, which it sees as $1 trillion.
The home improvement chain broke from many other retailers, who say they cannot afford to absorb new tariffs. President Trump recently attacked Walmart for warning of price hikes.
The home improvement retailer, which has experienced sluggish sales, also said the price strategy could help it compete better with rivals.
2don MSN
Walmart opened the door for retailers to hike prices over tariffs, but Home Depot doesn't plan to. Digging into each business helps explain why.