After experimentation with LLMs, engineering leaders are discovering a hard truth: better models alone don’t deliver better outcomes. Context does.

For Reuters Pharma Europe 2025, pharmaphorum is providing coverage courtesy NAVLIN Daily, a pricing and market access insights report from EVERSANA (pharmaphorum's parent company). You can see the ...

Toni is a points and miles enthusiast who has been leveraging loyalty programs to travel around the world (for nearly free) with her husband and their four young children. She’s passionate about ...

Stephan Abraham is a marketing manager and winner of multiple vendor partnership awards. He has 18+ years of experience as a stock trader. Vikki Velasquez is a researcher and writer who has managed, ...

David Lumb is a managing editor for the mobile team, covering mobile and gaming spaces. Over the last decade, he's reviewed phones for TechRadar as well as covered tech, gaming, and culture for ...

And when it doesn’t by Andrei Hagiu and Julian Wright Many executives and investors assume that it’s possible to use customer-data capabilities to gain an unbeatable competitive edge. The more ...

Joe Liebkind is a reporter for top finance sites with 5+ years of experience as a writer, content strategist, and tech consultant. Erika Rasure is globally-recognized as a leading consumer economics ...