Email marketing has long been a cornerstone of digital marketing strategies, and its importance is only set to grow as we ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

Just as the AAC audio códec arrived in 1997 to surpass the relatively poor efficiency of the MP3 (although strangely, some ...

From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed. The post 5 ...

As a general rule, the shorter the subject line, the better — ideally 3-5 words. Make sure to craft a preview text that ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...

Manchester-based Luma Marketing has secured two new clients and recruited an additional team member, achieving its largest ever headcount of seven.

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...