How Google’s Universal Commerce Protocol could reshape search conversions

Google’s new protocol enables purchases inside Gemini and AI search. Here’s how it works and how to prepare your feeds and infrastructure.
The Next Web

Rise of model context protocol in the agentic era

We have all heard about model context protocol (MCP) in the context of artificial intelligence. In this article, we will dive into what MCP is and why it is becoming more important by the day. When AP ...