The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

YouTube is a force of nature. If one requires information on how to build a cabin from mud and twigs, there is a video for that. If you want to ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

Three NSW soccer associations are in revolt against a Football Australia push for a single national registration system.

Honestly, I never really paid attention to streaming bundles before. It always seemed easier to just pick one service and pay ...

Most experts agree that tech companies should pay creators whose work is used to train artificial intelligence. Deciding on ...

As Wall Street analysts parse its earnings beat and stagnate streaming subscriber growth, the company revises its spending expectation from $24 billion to $23 billion for produced and licensed content ...

Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.