A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Email has gotten complicated. Is the platform your email team is using equipped to handle it? The post Is your email platform ...

Figure 4: Characteristics per segment Note that market segmentation assumes that consumers are static and stable. Furthermore it places very complex behaviours into neat and exclusive categories ...

Let’s explore the key marketing and design trends shaping 2025—and how your business can take advantage of them.

Buxton fueled its growth and expanded beyond predictive analytics and location intelligence with its 2024 acquisition of Elevar, an e-commerce conversion tracking platform. Now with Audiense, Buxton ...

The National Pork Board announced the tagline of its new pork campaign, “Taste what pork can do,” before a crowd of pork ...

and adjust to influence consumer sentiment seamlessly. New segmentation categories will allow brands to become more precise and react to the individual and small-group level automatically and ...

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

Cost-per-click ads can help builds sales and drive incrementality, engaging with and pushing consumers into more high-intent searches or other shopping experiences. For brands seeking deeper insights ...