Email has gotten complicated. Is the platform your email team is using equipped to handle it? The post Is your email platform ...

Figure 4: Characteristics per segment Note that market segmentation assumes that consumers are static and stable. Furthermore it places very complex behaviours into neat and exclusive categories ...

Marketers often confuse cohorts with segments, leading to miscommunication and ineffective targeting. Using the right term ...

The Conference Board's Consumer Confidence index hits its lowest level in four years this month. Forecasters see weaker ...

Pessimism can start to shape reality if people put off asking for a raise or decide to take a worse job then they might have ...

Conference Board surveys point to unease about job security and raise questions about Americans' future spending.

US consumer confidence hit the lowest level in four years as higher prices and President Donald Trump’s escalating tariff war ...

Between a creative rejig and climbing price tags, it’s a strange time to shop luxury. In a survey of more than 4,000 luxury ...

He says President Donald Trump’s tariff policies, federal workforce cuts and a reactive stock market are beginning to bleed through into the data and consumers are picking up on it. “They don’t like ...

The continued expansion of quick-service restaurants, eatertainment venues and discount retailers is likely to drive higher ...

Consumer behavior is changing as various platforms integrate social media and commerce. Capitalizing on this shift, the ...