Nosferatu perfume to Wicked mac-n-cheese – how movie merch went bonkers
If you want to smell like a vampire or have your microwave meal tell you if you’re more Glinda then Elphaba, there’s a product for that ...
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Why ‘Wicked’ brand partnerships could risk consumer fatigue
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...