Shedeur Sanders is already making headlines ahead of the Alamo Bowl matchup against BYU. In a recent practice captured by Well Off Media, the Colorado Buffaloes QB teased new custom Nike cleats and expressed confidence about his future in the NFL,

The league and the apparel giant announced Wednesday a 10-year partnership extension. The NFL and Nike will focus on working together to grow the game’s global reach, increase participation, develop new talent, and expand the football fan base.

The NFL has announced a 10-year extension of its partnership with Nike. The new deal runs through 2038. Nike has been, since 2012, the “exclusive provider of uniforms and sideline, practice, and baselayer apparel for all 32 NFL teams.”

Nike has renewed its partnership with the NFL through 2038 after the league briefly opened the bidding process to competitors and held talks with other companies.

Official product images of an upcoming Nike Air Diamond Turf in black and gold have surfaced. According to early reports, the pair has a “Signing Day” theme inspired by Sanders’ gold chain-swathed outfit during the 1989 NFL Draft. NBA Christmas Day Sneakers to Watch: What Your Favorite Players Will Be Wearing In-Game

NFL owners met in Dallas on Wednesday, hosting annual discussions on a number of league matters as the 2024 playoffs draw near. Among the biggest developments: a historic announcement regarding the NFL's international plans,

2024 marked yet another big year for Deion Sanders, aka Coach Prime, as he reprised his partnership with Nike, reintroducing the world to his Air DT Max ‘96. As he continues his return to the Swoosh, his Air Diamond Turf silhouette is poised to make a splash on the scene once again in 2025.

Nike, Inc. and NFL Extend Longstanding Partnership Through 2038 Nike, Inc. and the National Football League (NFL) have inked a landmark 10-year partnership extension to 2038. The two sports industry giants said they are cementing their commitment to shaping the future of football and driving growth, innovation and progress across the sport.

The National Football League (NFL) and Nike have extended their partnership for another decade. The deal, announced Wednesday, ensures Nike remains the exclusive supplier of uniforms and apparel for all 32 NFL teams through 2038.

After taking offers from other apparel providers, the NFL and Nike have decided to extend their partnership. The league announced on Wednesday a

The NFL's desire to become a global powerhouse is no secret. Nike is committed to helping the league continue expanding its worldwide reach.

Continuing their 12 year relationship as the baselayer apparel for all 32 NFL teams, Nike says they’re poised to elevate its partnership to new heights with cutting-edge, high-performance products that adapt to the evolving demands of the game’s elite athletes.