Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Jeff Bezos’ Blue Origin on Monday called off its inaugural launch of its New Glenn rocket after a number of last-minute issues – hurting the space firm in its race to compete with Elon Musk’s dominant SpaceX. The 320-foot rocket was scheduled to blast off from Cape Canaveral in Florida at 1 a.m. ET before the launch was aborted.

Named after the first American to orbit Earth, the New Glenn rocket blasted off from Florida, soaring from the same pad used to launch NASA’s Mariner and Pioneer spacecraft a half-century ago.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

The successful launch of Blue Origin’s massive new rocket is a key step that may allow the company to compete with Elon Musk’s SpaceX.

The company said it was "reviewing opportunities for our next launch attempt."

Jeff Bezos launches New Glenn rocket for first time - Blue Origin’s New Glenn rocket is set to launch from Florida at around 7.48am GMT on Monday

After more than a decade of development, hype and pent-up demand, Jeff Bezos’ aerospace venture Blue Origin will at long last attempt to put a rocket into orbit. New Glenn, originally intended to

Blue Origin's successful maiden launch of New Glenn rocket made billionaire Jeff Bezos hungry. He ate breakfast at a Space Coast diner in Florida after

The launch marked a major milestone for Blue Origin, which was started by Amazon.com Inc. (AMZN) founder Jeff Bezos in 2000. While the company's New Shepard spacecraft has made multiple launches ...

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

Granted, Blue Origin poses an even bigger threat to Lockheed Martin (NYSE: LMT) and Boeing (NYSE: BA) and their United Launch Alliance (ULA) joint venture, which charges $110 million for Vulcan rocket launches. Airbus ' (OTC: EADSY) Arianespace charges $77 million for an Ariane 62 launch, and is probably worried, too.