The app, which was set to be banned, now has a bit more time to find a home and address national security issues
The most significant change in prestige beauty's relationship with Amazon came in March when the Estée Lauder Cos. debuted Clinique on the platform.
Social media influencer MrBeast says he'd buy TikTok to keep it from being banned. Elon Musk reportedly is interested in buying the app as well.
ByteDance, TikTok’s parent company, is required to sell the app to a U.S.-based buyer or face a nationwide ban.
Amazon has all the most popular serums, sunscreens, essences and more by the originators of the "glass skin" trend.
TikTok CEO Shou Zi Chew thanked Donald Trump for his commitment to "finding a solution" that keeps TikTok available in the U.S. after the ruling.
Chinese merchants on TikTok are taking precautionary measures to prepare for a looming ban of the short-video app in the United States, including switching to competing platforms and focusing on other overseas markets.
ANALYSIS: The chaotic unbanning of TikTok signals a new political fusion between corporate power and American authoritarianism — and Silicon Valley stands eager to serve, writes Io Dodds
An early payoff has already been scored by TikTok, the video-sharing app that spent months currying favor with the then-candidate Trump in hopes that if he won the election, he would help it survive a threatened shutdown.
He previously floated a joint venture, saying that the US should be entitled to half of the app.
Call it the Amazon effect. As the behemoth doubles down on its beauty offering and TikTok Shop also gets in on the action, the gap between in-store and online beauty sales is narrowing ...