Amazon introduces Alexa+, a generative AI-powered assistant with a monthly fee of $19.99, free for Prime members.

The new Alexa is Amazon’s effort to compete with the wave of AI-infused virtual assistants that have grown in popularity since 2022, such as OpenAI’s ChatGPT and Google’s Gemini. Amazon is touting Alexa’s new ability to incorporate a user’s personal context,

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Amazon has been working for years to overhaul Alexa with generative AI features as it faced rising competition from OpenAI’s ChatGPT and other chatbots.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,

Amazon unveiled on Wednesday (February 26) the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. Julian Satterthwaite reports. Could these jumping mice change how astronauts exercise?