Philadelphia Eagles star A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy overnight to the hottest seller on Amazon.

Inner Excellence' becomes Amazon best seller. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking many best-seller lists. It has since skyrocketed to N

Philadelphia Eagles star wide receiver A.J. Brown was caught in his Zen. He was spotted on camera reading "Inner Excellence" by Jim Murphy in the fourth quarter of the 22-10 wild-card playoff victory over the Green Bay Packers,

Receiver A.J. Brown of the Philadelphia Eagles was spotting reading a self-help book on the sideline Sunday during his team’s NFL playoff victory over Green Bay. The internet was amused, and the book,

NFL wide receivers specialize in reading defenses but one Philadelphia Eagles wideout's book he literally read on the sidelines is exploding in popularity. Eagles WR A.J. Brown was seen reading a book on the sidelines during Philly's 22-10 win over the Green Bay Packers in an NFC Wild Card

Philadelphia Eagles receiver A.J. Brown became an instant meme when he was shown reading a book on the sidelines during Sunday's 22–10 wild-card win over the Green Bay Packers.

A.J. Brown may not have set out to unintentionally draw attention to Murphy’s Inner Excellence, but, he ended up delivering the perfect promotion for author.

After the wide receiver was seen reading "Inner Excellence" on the sideline, the book hit No. 1 overnight on Amazon and got some funny reviews from Eagles fans.

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

The Philadelphia Eagles wide receiver was spotted reading Jim Murphy’s “Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life” on the sidelines during Sunday’s playoff game against the Green Bay Packers. The book soon took the top spot on the Amazon trending list.

A.J. Brown's Sideline Read Skyrockets to No. 1 Hottest Seller on Amazon PHILADELPHIA (AP) — Step aside, Oprah. Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own ...

Murphy was a 13th-round draft pick by the MLB's Chicago Cubs in 1988, spending three seasons in the minor leagues before transitioning to a career in public speaking. His book emphasizes the importance of training the heart and mind to achieve peak physical performance under pressure, which is also what he teaches during his speaking engagements.