At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull ...

As consumers become increasingly pessimistic about the future of the world - there’s a burgeoning trend to live for today and ...

Ogilvy UK’s Dan Bennett shares his final three secrets to help you think more like a behavioural scientist and get results ...

Whilst the halls are decked with shiny new Christmas adverts each year, reflecting on more than a century of seasonal ...

Comparatively, consumers’ confidence in their personal finances during the last year grew by two points in the last month, up ...

Just because you own a phone doesn’t mean you know how to be a creator or how regulation works, say the ASA and the ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

With brands predicted to have spent £870m on influencer tie-ups in 2024 alone, accurately measuring their impact will become ...

The 2020s have, thus far, been a deeply unusual set of years where strategy has had to be adapted accordingly. Looking to ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.