Lay’s has announced a newly created flavor inspired by the winner of the brand’s $1 million contest. The snack company announced the winner of its “Do Us A Flavor” contest on Tuesday. The contest, which launched in October 2024, asked fans to ...

The fan-submitted flavor contest is taking ideas once again after a seven-year hiatus Frito-Lay North America It’s time to get your head in the chip game. Lay’s is asking fans to submit uniquely delicious chip flavor ideas as part of the Do Us a Flavor ...

Lay’s chips will have a new look the next time you're looking for a snack. The potato chip brand has unveiled its largest redesign ever, which includes a new logo and updated packaging. The changes have ignited mixed reactions online, with some customers ...

Add Yahoo as a preferred source to see more of our stories on Google. According to Lay's, 42% of Lay’s customers reportedly had no idea their chips were made from actual potatoes. ©Image Credit: Lay's File this one under “things you’d think everyone ...

Once upon a time, I adored Lay’s barbecue flavor potato chips so much that I could happily finish a bag by myself in one go. My mother soon became so irritated with her otherwise perfect daughter that she banished them from our home, so I’d pester my ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to hammer home the fact that its popular product is actually ...

Lay’s today (Feb. 22) launched the latest iteration of its global “No Lay’s, No Game” brand platform as UEFA Champions League play heats up, per details shared with Marketing Dive. Central to the effort is a long-form commercial shot in under five ...

Lay’s potato chips are about to get a packaging revamp. The redesigned potato chip bag and new logo give Lay’s its first new look in 12 years. Unlike previous redesigns, Lay’s isn’t undergoing a radical transformation. Instead, the refreshed logo ...