Restaurants are masters at using menu psychology to subtly influence diners' choices and enhance their dining experience. From the strategic placement of items to the use of descriptive language, ...

Learn how to use descriptive language to build the tone of your story with well-chosen adjectives and metaphors.

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

The audience that business story writing caters to is usually potential customers or investors. The purpose of the story is to convey a message that lays the foundation for a meaningful connection or ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...