Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. When I help a client looking for a CRM system, however, I really ...

[Editors' Note: At CRM magazine's recent CRM Evolution 2010 conference in New York, Milletti participated in a panel discussion on the topic of application development for CRM. CRM Evolution attendees ...

The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. My company sells five CRM applications and we use one of them ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

One of the more difficult challenges that many organizations still face when deploying customer relationship management (CRM) software is actually getting salespeople to use it. Salespeople are still ...

Software rivals Siebel Systems Inc. and PeopleSoft Inc. continued their separate pushes into the realm of mobile customer relationship management (CRM) last week. Both companies announced applications ...

Many CRM users find that their investments in CRM systems are not providing the benefits originally promised by their service providers. While service providers are quick to advertise the ...

Microsoft is finally going global with its Dynamics CRM Online application. CEO Steve Ballmer, speaking at a customer event at Microsoft's Redmond, Wash., headquarters Monday, was slated to announce ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...