When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Research suggests that elite athletes are tactically creative and have psychological profiles similar to those of fighter pilots. Want to help employees up their game? Try these 3 science-based hacks ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...

With the majority of non-retired Americans expressing doubt about their retirement readiness, employers have a unique opportunity — and responsibility — to address these challenges. For many workers, ...

An ad hoc committee conducted a study examining the policy and programmatic steps that the nation can undertake to ensure the successful launch and sustainment of careers among the next generation of ...