Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

The retail giant has launched two new experiences in Roblox aimed at attracting a younger audience and generating an early buzz around holiday toy shopping. Walmart has taken note of the growing ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content Walmart Land will feature a variety of immersive ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: "Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and ...

A number of consumer advocacy groups have a problem with Walmart's entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Hold onto your headsets!Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces ...