QR codes aren’t new technology. They’ve actually been around for 30 years, but their adoption has skyrocketed in recent years.

After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital experiences to enhance multichannel strategies.

There are three different ways to scan QR codes on your iPhone, each with its own advantages. Here's how to use them and why you might want to pick one over the others.

The use and consumer familiarity with QR codes present an opportunity for businesses to direct current or potential customers to their websites, mobile apps, digital marketplaces, or anything else ...