Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

A scientist in Japan has developed a technique that uses brain scans and artificial intelligence to turn a person's mental ...

"Making Word Pictures" is a fun and engaging game show where contestants present compositions to a panel, aiming to create vivid mental images through their use of language. The show features two ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...