Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

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The distinction between language acquisition and language use has been a source of contention among those who study L2 interaction. However, as featured in The Modern Language Journal (in 1997-1998, ...

In your English language exam, you’ll be asked to create a piece of narrative or descriptive writing. Narrative writing tells story. This could be made up by you or based on something you’ve ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...