PRNewswire/ -- aytm (Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its ...

Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of ...

Strategic Organization, Vol. 16, No. 4 (November 2018), pp. 482-495 (14 pages) Qualitative comparative analysis is increasingly applied in strategy and organization research. The main purpose of our ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

DENVER--(BUSINESS WIRE)--Lumivero, the leading data insights provider, has announced the release of NVivo 14, the revolutionary qualitative data analysis software that empowers researchers to ...

Historical Social Research / Historische Sozialforschung, Vol. 38, No. 4 (146) (2013), pp. 332-357 (26 pages) Two developments in computational text analysis may change the way qualitative data ...

BOSTON--(BUSINESS WIRE)--QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...