Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.

Google often shows searchers a title that is different than your HTML title tag. HTML title tags may get rewritten in SERPs when they are: ...

Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks.

Why is Google using more than HTML title tag text? Google may consider using other text in cases when a page’s HTML title tag doesn’t adequately describe what it’s about.

Learn about how to use meta tags for SEO, including the page title and meta description tags. Best practices, implementation, and more.

This report would show you the HTML title tag compared to the title Google wants to use. It would show you your CTR before and after the change from Google Search.