A nice Excel sheet looks fine and you can import basic graphics into the spreadsheet itself but with InDesign you can create an entire template that surrounds the spreadsheet.

J2S on Wednesday released J2SCatalog, an Adobe InDesign CS plug-in that automatically imports XML data for laying out and tagging such documents as catalogs, real estate listings, directories or ...

Evans then demonstrated how InDesign could import XML from a database (or tab-delimited text from Excel) into a table, where it would be automatically formatted.