To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

A preoccupation with immediate issues can result in a small businesses losing sight of the importance of planning for long-term business goals and objectives. The first step in management refers to a ...

This paper suggests an integrative framework for research on consensus in strategy formulation--performance relationships. The proposed model has two components. First, a descriptive component ...