Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox must be careful about advertising to children. But it would be a total head-scratcher for Roblox to pivot its ad business to over-18 audiences.

All Immersive Ads on Roblox must comply with the platform’s Community Standards and Advertising Standards, including Publisher Integrity requirements.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA ...

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.